Sunday 16 May 2010

Technologies including Web 2.0 used in our Music Video

Throughout our music video and ending it, we used a constant array of Technology/Web 2.0
We talk about the uses of these Technologies in our Video Commentary but I have also made a few notes about what else we used here:

Digital Video Camera - Canon MD 205
The use of a handheld video camera was brilliant for our music video as we planned a lot of shots and movements that would need something of it's mobility. The fact that it is
small in size and very easy to use made our days of recording much easier and quicker. It also has a small flip out screen which you can watch to see what you are recording and then use it's playback feature which we used a lot to see if we had achieved what we wanted to achieve. E.g: The shot that pans across from a low to a high angle in front of the runner was quite difficult to
capture and it took us several time to get what we wanted, so to go back and watch how quickly the camera needed to move across and where it started from was a lot easier to do with it's playback
feature. Uploading our footage was also a lot easier to do also as it has a simple 'Plug & Play' feature which was also quite quick and simple.



Premiere Pro is a Video Editing Programme made by Adobe. We
directly uploaded the camera's footage onto Prem Pro which was quite fast and therefore helpful as it quickened the process of editing which helped in the long run of our editing. The programme allowed us to do the simple, yet effective, things like cutting to and from each shot that we wanted, but it also allowed us to create a different feel to the video like using the diegetic sounds at the end of the video and fading to and from black.

We used a lot of Photoshop for our Ancillary tasks, in my case it was the CD cover and my work partner used it a lot for the Poster Designs. Using Photoshop also allowed us to create a look of both the CD cover and poster that would suit with the music video. Photoshop allowed us to insert original images and change things like colour and contrast which we used to our advantage to fit our codes and conventions of a typical Indie CD cover.





Blogger/Blogspot
This blog site that we have used was at first very difficult to use and I thought I'd preferred to use something offline like Powerpoint. However, I got very used to using this as it is a simple piece of Web 2.0 which allows me to quickly research others peoples work and see what I need to do myself to improve and actually include the pieces of work that I need.
Blogger also enables you to embed videos from other websites, in this case we only used YouTube. Uploading our work once we had finished was also really great as we could then send around this link to other people and they could view the finished piece and we could gain audience feedback. We also did this by creating a Facebook group for Lights On Productions which we invited our friends and they could answer a questionnaire which we wrote. We also created a Lights On Productions YouTube account where we have all videos we have made as an alternative view for people who want to see our work.

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